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Webbed Feet UK, web developers in Salisbury, Wiltshire

10 reasons for your business to blog

Around 10-15 years ago people started blogging by writing online diaries of their personal lives. These days blogs are used for far more; they are a way of expressing opinions, publishing articles, broadcasting news and generally reaching out to the public. They are a way in which anyone can become a journalist and produce un-moderated articles for the masses.

But why would a business want a blog? Well there are several reasons:

It’s a way of showing people that you’re an expert in your field. An article that may seem common sense to you may be full of invaluable information to others.

It builds trust and good working relationships; after all you are giving people useful information for free, and at the top of every article is your company name and logo.

It helps your website with search engine optimisation. If your blog is set up correctly your articles will be sent out across the Internet to various directories, and all of these will provide a link back to your website making it appear more important.

It’s a great way to add content and keywords to your website. If you have a particular set of keywords that you want on your website that don’t fit in to the main site, then a blog is a great way of adding them. This is especially relevant if your website is minimal but you want to include text somehow, or if you want to draw attention to a smaller area of your business or a gap in the market.

It shows that your company is modern and dynamic. There is little worse than arriving at a website that was last updated several months ago. By having an up-to-date blog your website is continually updated and demonstrates that your company is fresh and dynamic.

It’s a great gateway to social media; it’s a way of providing content that you can (and should) promote via social networks.

It generates traffic. Providing you have useful and relevant content, and providing you promote it using social networks, search engines and other media, your blog should get its own traffic, which will in turn give your website more hits and therefore leads.

To promote your company, your blog can contain mostly useful articles, but there is no reason why it can’t showcase your new products and services from time to time.

You can educate your customers, letting them know the benefits of your products and services without actually selling to them. That way they’ll have an understanding of them before you get in touch.

You can let your audience know that there is a face behind the business. Websites can be very clinical, whilst blogs give authors the chance to express themselves. People buy from people, so this allows customers to see a more personal side.

There are many reasons to have a blog, and few reasons not to. It only takes a few minutes of your time and can be an invaluable resource in establishing your business’ website online. If you’re reading this, then blogs DO work, so get creative and start thinking about what you can write.

Aaron Whiffin, blog writing in Salisbury Wiltshire

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Online Business Online Marketing