Google has confirmed that they made a small change to their Panda filter late last week.
Google’s Panda filter is a new algorithm added to their search engine - with the goal of increasing relevant content in its search engine results pages and removing spammy results from content farms (websites that have articles specifically to increase their ranking).
A spokesman for Google confirmed “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users… This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year”.
While these changes are designed to help users get relevant results in Google’s Search Engine Results Page (SERPs), some sites have been drastically affected by these changes reports show that some websites are seeing a huge increase in traffic, while other sites appear to have all but dropped from Google’s SERPs.
Have these changes affected your search engine ranking? Have they increased your traffic? Or have these changes damaged your search engine optimisation? Let us know on Twitter (@WebbedFeetUK) or Via our website.