Skip to content Background Image

British Butterfly Aberrations

Mobile-friendly butterfly resource for entomologists

British Butterfly Aberrations

Identifying Butterflys

User interface Content managed Responsive design


Insectum Ltd first contacted us early in 2015 hoping to improve various aspects of their existing website. Their original developer had shoehorned a fairly complex system into WordPress. While this had worked for a while over time, it had become very slow, cumbersome to use and tricky to update.

Initial strategies

With performance being one of the main concerns, we built a new system from scratch to allow Insectum to manage its inventory of more than 1,800 butterflies. The new system was built using our bespoke content management system. This allowed us a lot of flexibility when developing, while also reducing development time.

We also added a more comprehensive filtering system, allowing users to easily locate what they're looking for. Given that some pages load over 400 butterflies, we needed to stagger the loading of items on the page to prevent slow loading times.

We have also ensured that the website works beautifully on mobile devices. The new design is, therefore, fully responsive.


Since the launch, there has been a record number of visitors.With the site now live, we've seen it continue to grow. The number of regular visitors is higher than ever. The average user now looks at 5 pages per visit and the number of page views is growing (currently around 1500 per month). It is partly due to the new mobile-friendly design, which is very easy for users to navigate on their smartphones.

Insectum Ltd is also continuing to add new content. The new CMS system makes this quick and easy to do. They have currently added almost two thousand butterflies and their associated images.

Home page design
Home page
Species Page design
Species Page
Responsive Design design
Responsive Design