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Liberty Car Tours Private Car Tour Website

Liberty Car Tours Private Car Tour Website

Liberty Car Tours offers luxury private car tours from Bath to Stonehenge, the Cotswolds and beyond.

Liberty Car Tours approached Webbed Feet because their then-current website did not convey the luxurious, bespoke nature of the service they provided. Furthermore, the website's aesthetics did not resonate with the high-end target audience.

Website design before
Before
Website design after
After

The Objective

We had two main objectives;

  1. To create a beautifully designed website that is fully responsive and conveys the bespoke nature of Liberty Car Tours' services.
  2. To gradually improve SEO (Search Engine Optimisation) by utilising the company's tours and destinations. This will ultimately drive traffic to the website.

The Solution

The new website design reflects a classic British, yet contemporary look, taking inspiration from the figurative "English Gentleman of the past". Our ultimate aim was to make sure that the website aesthetics resonate with the sophisticated target audience. Therefore, the nude colour palette, the classic serif fonts and the golden-toned imagery have been carefully combined to create a luxurious look.

Considering the user journey was an important factor in the design. Subtle animations were used to draw the user's attention. Techniques such as parallax and 'marque' effects were used on the imagery and the call-to-action elements to increase user engagement.

To achieve the second goal, extensive research had to be conducted regarding the SEO strategy and content writing. Once we developed the strategy, we created the text content accordingly, keeping the client informed throughout every stage.

The website is hooked into our CMS (Content Management System) which is powered by Laravel. This enables our client to add, update and manage their content easily. The website utilises our lightweight tour system due to how bespoke nature of the tours.

If you are looking for a private car tour website or any website for that matter, please contact us today.

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