Stationery store in Magento
eCommerce Searchable SEO
When we took over the Mayfair Stationers store website, there were various issues that needed addressing.
The major issues that we focused on were server performance as load times were very high, onsite and technical search engine optimisation and user experience on the site.
A big issue with the website was the cart and checkout pages had extremely high load times and were putting off potential buyers during the checkout process.
Because the site has a large numbers of products and multi level categories, this made a big strain on server performance.
To address this we moved the website to a dedicated SSD cloud server, implemented the web server nginx and moved to the latest version of PHP.
Through these changes, we managed to reduce the checkout cart page from around a 15 second load time to 2 seconds.
The next main issue we addressed was the on site search engine optimisation. We went through the site, making sure everything was properly canonicalised, meta tags on pages unique and the site was being properly indexed.
We continue to carry out ongoing work on the websites user experience and overall running.