Brochure website design for MNP

This proposal was to design and create a new website for MNP giving specific attention to the user journey, ranging from navigation, to aesthetics, to content.

MNP are a software development agency with a specific set of core products based around a warehousing and order management system. They customise their core products and extensions to their customers, offering a complete solution including support and management.

The previous website was quite large, unwieldy and lacked focus. However MNP had produced a printed brochure that reflected their business far better – so that’s what we used as a basis for the new website build.

The key part of defining any user-journey is to identify what the audience is looking for and reconcile that with the goals of the site owner/company. The defining purpose of the website is to drive the audience to connect with MNP, either by contacting them or arranging a demo. As such we have sprinkled the site with call-to-action prompts at appropriate locations.

We took a proactive approach to the design process, as it’s critical to avoid situations where the end result is not suitable, or miss-focused. We believe that it’s well worth paying close attention to the details to ensure that we can make the most of the website. As such we spent a little more time experimenting with the designs and producing a set of UI elements to use as a guide.

The best way to demonstrate how useful a business's products are to it’s clients is to give real-world examples. As such, case studies are extremely important. We used case studies to draw attention to MNP’s flexibility and high level of support. The idea is to drive home just how good their solutions are with proof from happy clients.