Speedbird Offshore Yacht Club with CMS
Yacht club based on the River Hamble
User interface Content managed News / Blog Responsive design
Speedbird Offshore Yacht Club offers sailing experience and training to its members. They required a new website to effectively advertise their services and attract new members.
SOYC's old website was confusing to navigate. It did not contain all the information viewers were looking for, and even the existing information was hard to find buried in sub-pages.
To fix these issues, Webbed Feet firstly re-designed the website from the ground up with a significantly clearer layout and navigation. The new site is also mobile-friendly and responsive to enable viewing it on all devices.
Along with the re-design, we proposed a complete overhaul of the site's content and pages. We organised pages into sections relevant to what the viewer is looking for. Existing members now have a dedicated section with content relevant to their needs, such as weather reports, news and photo gallery. Other sections of the site are dedicated to training, new members (applying to join) and general information. Each subject now has its own page to make the information more accessible and capitalise on SEO keywords.
On the home page, we placed 2 call-to-actions. These are targeted at the 2 primary audiences, members looking to access the external booking system (Members only) and non-members looking to join. By approaching these 2 primary audiences straight away, we greatly increase the effectiveness of the site. This ultimately supports the goals of both the end-user and the club itself.
If you are interested in a website with a mobile-friendly responsive design, or you'd like to hear more about our new CMS, then contact Webbed Feet.