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Truck Locator Online

The popular truck classifieds website

Truck Locator Online

Truck classifieds

User interface Content managed Mobile version eCommerce Searchable Classified Data feeds SEO


Focus Publishing first contacted us in 2007 with the initial aim of replacing their three existing vehicle classified sites with each one focusing on a different market; Trucks, Vans and Plant Machinery – the main focus here was to increase the sites search engine ranking.

Initial Strategies

We rebuilt the new websites from the ground up, creating a new design to aid usability and boost conversions, and a new back end to help staff manage the website and offer additional performance.

We created a content management system to allow dealers to upload vehicles to the website, depending on a quota defined by the staff at Focus Publishing. Dealers were able to add vehicles individually via a web interface or in bulk via a data feed. Once a vehicle had been added dealers could view statistics about the enquiries they received.

We created a comprehensive search system to allow users to search for vehicles by a number of different criteria, including distance based on their postcode.

When building the website one of the main goals was improving search engine optimisation to this end we performed a number of high level SEO techniques, and provided training to ensure that our improvements were put to good use.


Almost 700,000 monthly page views.The three sites continued to excel, to date there has been almost 400,000 vehicles listed across the sites. Each month almost 60,000 unique visitors browse the sites, and almost 700,000 pages are viewed! Today there are approximately 120,000 live vehicles across the sites.

Due to the success with the original three sites we've gone on to create an additional one to list Farm Machinery, it follows a similar brief but with slightly more complicated categorization of inventory.

All four of the classified websites ranks well for a number of highly competitive search terms, beating some big names – we continue tweaking the SEO of these sites and are exceptionally pleased with the results we continue to see.

Over the years we've continued to work extensively with Focus Publishing both on the four classified sites and on a number of side projects.

We specialise in creating bespoke classified systems, if you'd like to discuss a classified site please speak with us.

Home page design
Home page
Truck Page design
Truck Page
Responsive Design design
Responsive Design

Great team, always at the end of the phone to help
Jason Hodge, Truck Locator