Business Turnaround Website
Content managed News / Blog Responsive design
WayPoint Change transforms the performance and enterprise value of underperforming organisations. They work closely with management, shareholders, banks and stakeholders.
WayPoint Change has been operating for a number of years. Their then-current website looked outdated and it wasn't mobile responsive either. Hence, WayPoint Change came to Webbed Feet to help them develop a new website that reflects the value and quality of the work they do.
We decided to come up with a creative theme for the website design, as it didn't really have one. WayPoint Change doesn't have one specific client range, they work within multiple sectors. This, however, wasn't getting across on their previous website. Therefore, we decided to create a visually appealing design that reflects the brand message and utilises the existing brand personality. WayPoint Change's unsaturated blue brand colour is a powerful shade that conveys trust and understanding, so we decided to find a way to complement it with subtle graphics and matching images throughout.
The main purpose of the website is not to generate new leads, therefore, SEO wasn't the main consideration in this project. The new website was designed to be a portfolio website that introduces the company and the team to existing and prospective clients.
As part of the web development process, we implemented a News and Case study system. This showcases the breadth of the experience by examples of completed projects using the icon system. The system allows WayPoint to quickly and easily add articles with photos and textual content. The latest case studies are displayed on the home page within a carousel to catch instant attention.
If you are looking for a business turnaround website or any sort of website contact us today. We'd love to hear from you!