Willis & Grabham
A refreshed online shop design for a long-time client
Garden machinery specialists
Content managed eCommerce Searchable
Willis & Grabham is a chainsaw and garden machinery supplier in south England, and also a long-time client of Webbed Feet. They wanted to spruce up the design of their online shop to make it more contemporary.
We created a new, modern and clean design keeping the same functionality and eCommerce platform.
The general layout structure of the website was kept similar to the previous one. This way existing customers are able to navigate throughout the website the same way. The overall appearance, however, is more vibrant, fresh and modern.
Our redesign improved traffic flow to the important pages with a high sale conversion rateTo accommodate the increase in display sizes over the years, we made the new design wider than the previous one.
After launching the new website, we noticed a significant decrease in the user drop off rate. With the new design, Google Analytics indicated that most users proceed to either a category or a product page from the homepage.