eCommerce, Booking & Payment System Development
When standard eCommerce platforms start getting in the way, we help you build a system that works for your business.
Webbed Feet designs, develops and supports eCommerce websites for businesses with more complex requirements.
That might mean integrating your store with an ERP or warehouse system, handling complex pricing, improving an under performing site, migrating from a platform you’ve outgrown, or building bespoke functionality that standard tools can’t handle.
We work across shops large and small, from completely bespoke systems built from the ground up, to assisting clients with setting up their first basic shop.
Which eCommerce platform should you use for your booking system or shop?
There isn’t one best eCommerce platform.
The right choice depends on your products, customers, integrations, workflows and plans for growth.
We don’t push every project towards custom development. We recommend the simplest solution that properly solves the problem.
Bespoke eCommerce
When your business model, products or workflows don’t fit neatly into an off-the-shelf platform, the best solution is to build something custom that works well for you.
Enterprise systems
Best suited to larger or more complex eCommerce operations, particularly where B2B, large catalogues, sophisticated pricing or deeper integrations are involved. Examples include Shopify Plus and Adobe Commerce.
Off-the-shelf software
Pre-built software (often open-source) that can be fully configured and installed on your own server, such as WooCommerce or PrestaShop.
Best for businesses that need more flexibility, control or customisation while retaining an established eCommerce foundation.
Hosted platforms
These are software-as-a-service (SAAS) systems offered by the likes of Shopify, Wix and Squarespace.
Best for businesses with relatively straightforward products, pricing and checkout requirements. They’re quick to launch, easy to manage and can be the right choice when you don’t need extensive custom functionality.
Is an off-the-shelf system the best match for your business?
Not always. If you have a small catalogue, standard pricing and straightforward checkout requirements, a platform like Shopify may be all you need to get you going.
But often business requirements require something to work a little differently, which is where pre-built systems like Shopify and Magento often struggle.
Our work tends to start when things become more complicated.
You may need specialist eCommerce development if:
- Your pricing, products or ordering rules are complex
- Different customers need different prices or products
- Your website needs to integrate with ERP, CRM or warehouse systems
- Stock and orders need to sync across multiple channels
- You’ve outgrown your current platform
- The system is critical to your business or receives high levels of traffic
- You’re relying on too many plugins, apps or manual workarounds
- You’re reliant on enterprise-level features, but don’t have the budget
The more your website needs to reflect how your business actually operates, the more important the underlying development becomes.
Connect your online store with the rest of your business
For established businesses, the website is often only one part of the eCommerce operation.
We build integrations between eCommerce platforms and systems such as:
The goal is to reduce duplicated work, keep information accurate and make your systems work together properly.
Have you outgrown your current eCommerce platform?
You may not need a completely new website.
We can review an existing store and identify whether the better solution is to improve it, integrate it more effectively, migrate it or rebuild specific parts.
Typical problems include:
- Platform limitations
- Slow performance
- Difficult administration
- Low conversion rates
- Too many plugins or workarounds
- Complicated manual processes
- Poor integrations
- Legacy code that’s becoming difficult to support
Sometimes fixing the underlying problem produces more value than replacing the whole platform.
B2B & complex eCommerce development
B2B eCommerce often needs to support much more than a standard online checkout.
We can develop functionality for:
- Customer-specific pricing
- Trade accounts
- Company users and permissions
- Quotations and purchase orders
- Restricted catalogues
- Volume pricing
- Complex products
- ERP-controlled pricing and stock
- B2B and B2C within the same platform
The important question isn’t simply “Which platform supports B2B?”
It’s “How should your website and internal systems work together?”
eCommerce without a traditional shopping cart
Not every online transaction involves choosing a product, adding it to a basket and checking out.
For some businesses, the process is the product.
We can develop eCommerce platforms around more specialised customer journeys, including:
Instead of forcing these businesses into a conventional shopping-cart experience, we can build the transaction around how the service is actually bought.
That might mean choosing a date, configuring a service, answering questions, receiving a calculated price, setting up a subscription or completing a multi-stage booking process before payment.
If your customers need to do more than simply put a product in a basket, we can build the process around them.
Why Webbed Feet?
Platform independent
We recommend technology around your requirements rather than forcing every project onto the same platform.
Technical capability
We handle integrations, APIs, bespoke functionality and complex development, not just themes and page layouts.
Plain-English advice
We’ll explain what we recommend, why we recommend it and where the trade-offs are.
Talk to us when eCommerce gets complicated
You don’t need an agency simply because you want to sell products online.
But if standard platforms, disconnected systems or manual workarounds are starting to restrict the business, we can help.
Tell us what’s becoming difficult and we’ll help you work out whether to improve, integrate, migrate or build something more specialised.
01722 346400