Search Engine Optimisation (SEO) Services

Earn your place in the search results instead of paying for every click through ads.

Our SEO services help businesses improve their visibility in Google and other search engines by understanding what their customers are searching for and what they expect to find.

Our focus isn't simply rankings or traffic. It's attracting the right people with the right search intent and giving them useful, trustworthy information that turns them into customers.

Why isn't your website ranking on Google?

There is rarely one simple reason.

Your competitors may have better content, Google may struggle to understand your website or you may simply be targeting the wrong search intent. The first job of good SEO is understanding where the issues and opportunities are.

We investigate what is holding your website back and what your customers are actually searching for. That means looking at technical SEO alongside the searches, questions and problems that lead people to your products or services.

From there, we can identify what needs fixing, which pages need improving, what content is missing and which search opportunities are worth pursuing.

Technical SEO

Your website needs to be easy for search engines to find, crawl, understand and index.

We investigate technical problems involving website structure, crawling and indexing, duplicate content, redirects, structured data, internal linking, performance, JavaScript and website migrations.

Our main strength is that Webbed Feet is also a web development agency. So we don't have to stop at telling you what's technically wrong. We can fix it too.

Focus areas

Crawling and indexing

Structured data

Internal linking

Performance

JavaScript

Website migrations

Content & search intent

Someone searching for your product or service is usually looking for a solution to a specific problem.

So bringing someone to your website is only half the job. The website needs to provide a solution to their problem, build confidence and make the next step clear.

We can help you identify what your customers are looking for and where your content falls short. That might mean improving a service page, expanding a product category, answering common questions, creating a missing page or writing useful blog articles.

We can improve

Search intent

Service pages

Product categories

Common questions

Content gaps

Blog content

Local SEO

If you serve customers within a particular geographic area, our local SEO services can help make your business more visible to people searching for your services in that location.

Local SEO has different priorities from nationwide SEO and requires a strategy focused on where you operate as well as what you offer.

We optimise your website for relevant local searches and improve your Google Business Profile (formerly Google My Business). We also strengthen local landing pages and other signals that help search engines and AI platforms understand where you operate, who you serve, what services you provide and how trustworthy you are.

We can strengthen

Local searches

Google Business Profile

Local landing pages

Location signals

Local trust

What are GEO and AEO, and do you need them?

People increasingly rely on their browsers' AI-generated answers or use AI-powered chatbots, such as ChatGPT, to find products and services alongside traditional Google searches.

This shift has not only introduced new ways to search, but has also changed how search engines understand websites. Now there's a greater emphasis on the meaning, context and authority of content rather than keywords alone.

While traditional SEO focuses on your visibility in search engines such as Google or Bing, GEO and AEO help your business and content be understood and referenced in generative and answer-based search experiences such as Gemini or ChatGPT.

For this reason, Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are closely connected. Ideally, all three should form part of your strategy if you want to maximise your online visibility.

The good news is that optimising for generative and answer engines isn't completely different from modern SEO. All three rely on useful content, clear structure, authority, trustworthy information and strong technical foundations that make your website easy to crawl, understand and reference.

Why Webbed Feet for SEO services?

SEO + web development

We can identify technical issues and make the development changes required.

Search intent

We focus on what people want when they search and whether your website gives it to them.

The whole journey

Ranking is only part of the job. We also consider what happens after someone arrives.

Useful local traffic

The right local customers are more valuable than visitors who never become customers.

SEO FAQs

There is no fixed timeframe. It depends on your website, the problems being addressed and the competitiveness of your market.

Some changes can produce improvements relatively quickly. Competitive SEO usually requires sustained work over a longer period.

Yes and no. Regularly adding fresh, relevant content can earn you some brownie points with Google and help improve your rankings. But publishing content without a clear purpose does you no favours. It just creates more pages nobody needs.

Content is valuable, but it should exist because your customers are searching for it, asking about it or need it to make a decision. Not to hit a word count or fill a blank space.

SEO primarily focuses on visibility in traditional search engines. GEO and AEO focus more specifically on visibility within AI-generated and answer-based search experiences. There is considerable overlap, so we treat them as connected disciplines rather than completely separate activities.

Not getting enough business from Google?

If customers can't find you, competitors consistently appear above you or your existing SEO isn't generating business, there is usually a reason.

We can help you find it.