Social Media Advertising that Generates Business

Reach the right people before they start searching for you.

Search advertising is powerful when someone already knows what they want. Social media advertising helps you reach potential customers earlier, based on who they are, what they are interested in and how they behave.

We plan and manage paid social campaigns across Meta, LinkedIn and TikTok, with a focus on reaching relevant audiences and turning attention into enquiries, sales and measurable business results.

Do you need help with your social media advertising?

Technically speaking, you can run social media advertising yourself. Meta, LinkedIn and TikTok all make it relatively easy to create a campaign and start spending money.

The difficult part is knowing who to target, what to show them, how much to spend and whether the advertising is actually generating worthwhile business.

Discuss social media advertising

We can help you identify:

Which platforms and audiences are worth targeting

Which campaign types and platform recommendations to use or ignore

Where advertising budget is being wasted

Which messages and creative generate a response

Whether tracking is measuring the right outcomes

Why clicks are not becoming enquiries or sales

Whether the campaign or the landing page is the real problem

Our job is not simply to manage Meta, LinkedIn or TikTok. It is to find the right audience, show them the right ads and turn their interest into customers.

We look at the whole journey, from who sees your ads and what they click, through to what happens on your website. That may mean changing the advert, refining the audience or improving the landing page to turn more visitors into customers.

What social media advertising services do we offer?

We provide paid social management and consultancy across Meta, LinkedIn and TikTok, from audience strategy and campaign setup through to creative, tracking, optimisation and landing page recommendations.

We can also explore advertising opportunities beyond the major social platforms when your customers are better reached somewhere else.

Meta advertising

Meta advertising allows businesses to reach potential customers across Facebook and Instagram using a combination of audience signals, customer data and campaign optimisation.

It can be particularly effective when your customers are not actively searching for what you provide, but can be identified through their interests, behaviour or similarities to your existing customers.

The key is reaching the right people with something that interests them. We learn what gets the best response and build on what works.

We can manage

Facebook and Instagram advertising

Lead generation campaigns

eCommerce and sales campaigns

Remarketing

Creative and messaging tests

Conversion tracking

Campaign optimisation

LinkedIn advertising

For B2B businesses, the person you want to reach may be defined less by their interests and more by where they work, what they do and the decisions they influence.

LinkedIn advertising can be particularly useful for reaching professional audiences based on factors such as industry, job function, seniority and other business characteristics.

That makes it useful for businesses selling higher value services, specialist products and complex B2B solutions where reaching the right decision makers matters more than generating large volumes of traffic.

We can manage

Lead generation

B2B services

Account focused campaigns

Professional audience targeting

Content promotion

Remarketing

Brand awareness

Event and webinar promotion

Conversion tracking

TikTok advertising

TikTok's advertising platform can reach people based on interests, behaviours, interactions and other audience signals. It creates opportunities for businesses with products, services or content that suit a more visual and discovery-led environment.

The creative matters enormously. An advert that works on Google, Facebook or LinkedIn cannot simply be transferred to TikTok and expected to perform in the same way.

The message and format need to suit how people actually consume content on the platform.

We can manage

Prospecting campaigns

Interest and behaviour targeting

Remarketing

eCommerce campaigns

Lead generation

Video creative testing

Conversion tracking

Are you looking for eCommerce social media advertising?

For eCommerce businesses, social advertising can put your products in front of potential customers before they actively search for them.

Meta and TikTok can be particularly effective for product discovery, reaching new customers and bringing previous visitors back to complete a purchase.

But generating more traffic and orders is not enough. We look at which products are worth promoting, which audiences generate profitable sales and whether your advertising is delivering commercially worthwhile growth.

This includes product feeds, advertising creative, remarketing, product pages, conversion rates, revenue and return on advertising spend.

Advertising beyond social media

Sometimes the best advertising opportunity is not Google, Facebook, Instagram, LinkedIn or TikTok.

If you sell products through marketplaces, for example, advertising on Amazon or eBay may allow you to reach customers much closer to the point of purchase.

Amazon offers advertising formats that can place sponsored products within shopping results and product pages, allowing advertisers to reach people while they are actively shopping.

We are open to less conventional advertising channels where they make commercial sense.

Why Webbed Feet?

Commercial focus

We focus on the enquiries, sales and business results that matter.

Customer journey

We consider what people need at each stage before they become customers.

Platform expertise

We choose the right channels and look beyond the ad account when your website limits performance.

Clear measurement

We use useful campaign and conversion data to improve your advertising budget.

Social media advertising FAQs

There is no set budget that works for every business. It depends on who you want to reach, what you are selling and what a new customer is worth to you. We can help establish a sensible starting budget and adjust it based on the results.

You do not need to advertise everywhere. The right platform depends on who your customers are and where you are most likely to reach them. Meta may suit one business, while LinkedIn or TikTok may be better for another.

They can, but simply putting an advert on Facebook or Instagram does not guarantee results. Success depends on reaching the right people, giving them a reason to take notice and providing a clear next step.

LinkedIn can be particularly useful when you need to reach specific types of businesses, professionals or decision makers. It can cost more to reach people than on some other platforms, so targeting the right audience is especially important.

TikTok is not right for every business, but it can be a powerful way to reach new audiences when your product, service or message works well with short, engaging video content. We can help determine whether your customers are likely to be there.

No. You can advertise even if you have a small following and reach new people who have never heard of your business. But a strong social presence can help. When someone sees your ads and checks your profile, regular organic content and an active following can build trust and give them more confidence in your business.

Yes. Remarketing can help you reconnect with people who have already visited your website but did not enquire or buy. This can be particularly useful when customers need time to compare options or make a decision.

The advertising may not always be the problem. People might be clicking but finding that the website does not answer their questions, match what they expected or make the next step clear. That is why we look at the whole journey from advert to website to customer.

Reach the customers who are not searching yet

Not every potential customer is going to search Google for exactly what you provide.

Social media advertising allows you to find relevant audiences, introduce your business and create demand, while remarketing helps you stay visible as people move towards a decision.

We will help you identify the audiences worth reaching, choose the appropriate platforms and improve the journey from the first advert through to enquiry or sale.