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Generative Engine Optimisation (GEO) & Answer Engine Optimisation (AEO) services.
Help AI search engines understand your business, trust your content and include you in the answers your customers see.
Alongside traditional search engines like Google, people are increasingly using AI tools like Gemini and ChatGPT to research problems, compare products and services, and find businesses.
Our GEO and AEO services help make your website and wider online presence easier for these systems to understand, retrieve, reference and surface when answering relevant questions.
You may be ranking highly on Google and still missing out on business. A strong position in traditional search results does not necessarily mean your business will be mentioned when someone asks ChatGPT, Gemini or another AI assistant for advice, compares their options or asks for a business recommendation.
AI systems need to understand who you are, what you do, what you know about and why your information should be trusted.
We investigate how your business currently appears across AI search experiences, what information these systems can find about you and where competitors are being shown or recommended instead. From there, we identify what is missing and what can realistically be improved.
Traditional SEO often starts with keywords. GEO and AEO also consider the search intent, questions, problems and conversations behind those searches.
We research the questions your potential customers are asking and make sure your website provides clear, useful and specific answers around the subjects your business genuinely has expertise in.
AI systems do not only need to find information. They also need reasons to consider it useful and trustworthy.
We look at the signals supporting your business and expertise across your website and wider online presence, including clear authorship, first-hand expertise, supporting evidence, consistent business information, authoritative references and third-party mentions.
Good content still needs strong technical foundations. We look at whether search engines and other crawlers can efficiently access, crawl, understand and interpret your website, including its structure, internal linking, structured data and important content.
Because Webbed Feet is also a web development agency, we do not have to stop at identifying technical problems. We can fix them too.
GEO and AEO have not made traditional SEO obsolete.
The three disciplines overlap significantly because they all benefit from useful content, clear structure, technical accessibility, authority and trustworthy information.
SEO primarily focuses on visibility in traditional search results. GEO and AEO extend that work by considering how your information can be understood, referenced and surfaced within generated and answer-based search experiences.
For most businesses, they should form part of the same search optimisation strategy rather than three completely separate activities.
We consider traditional and AI search together rather than treating GEO as an isolated marketing tactic.
We identify what your customers want to know and make sure your website provides useful answers.
We are also web developers, so we can address the technical foundations behind how your content is crawled and understood.
Nobody can guarantee that ChatGPT or another AI system will mention your business. We improve the information and signals available to these systems.
Generative Engine Optimisation (GEO) focuses on improving your visibility within AI-generated search experiences and responses. Answer Engine Optimisation (AEO) focuses on making your content suitable for systems that provide direct answers to users' questions.
There is considerable overlap between the two, particularly as traditional search engines increasingly incorporate generated answers.
Not quite. Many good SEO practices also support AI visibility, but GEO looks more closely at how generative systems understand, retrieve, reference and use information when producing an answer.
No. AI-generated responses can vary depending on the question, context, system and information available to it. We can improve the factors that help your business become understandable, relevant and authoritative, but we cannot dictate what an independent AI system says.
Increasingly, it makes sense to consider both. A strong SEO foundation gives GEO and AEO a lot to build on. Rather than replacing your existing SEO, we look at what additional work is needed to improve visibility across AI and answer-based search.
Your customers are already asking AI systems questions about the problems, products and services businesses like yours solve.
The question is whether those systems understand your business well enough to include it in their answers. We can help improve the chances that they do.
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