Nice to meet you!
My name is Viki, and I’d like to give you a heads up that I’ve joined Webbed Feet as a digital marketer. Besides bringing some feminine power to the team, my role is to provide a wide range of digital marketing solutions using the latest technologies and a pinch of creativity.
These services include online marketing strategy development, Google Ads campaign management (PPC), search engine optimisation (SEO), Google Analytics online performance audit, social media advertising management (PPC), organic social media management (including profile management, content creation and analytics), content marketing and email marketing (EDM).
A little bit about my background
I’ve always loved creative arts and literature. However, I've also been interested in psychology, digital technologies and the commercial world. At first, I wasn’t sure how to turn this seemingly random range of interests into a career, so I went to study Communications and Media Science. During my studies, I did an internship at an online marketing agency specialising in buzz marketing. This was the moment I fell in love with digital marketing and realised that it allows me to merge all my interests.
Digital marketing provides me with an excellent opportunity to combine insight with creativity to create “art with a purpose”. This is the approach I’ve applied to my work ever since. It’s also the guiding principle of my advertising management and content creation. Finding the best opportunity to boost a client's business based on as much data as possible.
My digital marketing journey
As it became clear that I saw my future in this field, I decided to get a marketing degree under my belt. I graduated from Solent University in 2020 with a first-class honours BA (Hons) in Marketing with Advertising Management. Upon completing my course, I wrote my dissertation about social media’s effect on consumer behaviour. I was honoured to receive the Professor Derek Holder Prize for the best dissertation in the field of data-driven and digital marketing.
As digital marketing is one of the fastest evolving areas, openness to innovation and continuous learning is very important to stay relevant. Today’s trends may well be obsolete in as little as a few months. For this reason, I regularly attend professional training courses to keep up with the latest trends and technologies. I’m also studying for an MSc in Digital Marketing at the University of Southampton to further my industry knowledge.
How can I help you?
If you need some help to get your customers through your door (or your landing page), or you would like to engage with your audience in the digital world and turn your prospects into customers, feel free to give us a call or pop us an email.
We are Webbed Feet, we don’t only make websites, we want you to get the most out of it.