Responsive web design for an Eco lodge
Holiday lodge in Ethiopia
Content managed Responsive design SEO
Hara Langano is a new lodge in Southern Ethiopia. It offers top quality accommodation and service in a beautiful and tranquil part of the region. It is a sister company to No Prob Tours, an Ethiopian travel and tour company, so they wanted to maintain a similar branding.
Webbed Feet was brought on to create the responsive website from scratch. Hara Langano is a remote and peaceful place with plenty of activities for guests to enjoy. It was important to reflect these unique aspects of the lodge on the web design.
It was also important to appeal to tour companies who may provide a significant portion of Hara Langano's trade. Therefore, we created a page aimed at tour companies. This page explained the unique selling points of the lodge, highlighting some of the main strengths, such as the reliable utilities and polite, helpful staff.
The design was created to match the sister company No prob tours' branding. Furthermore, we aimed to evoke a sense of nature and calmness. We asked Hara Langano's photographer to provide us with images that reflect each of the key points of the website's text content.
We also wrote the entire content for the website. After speaking to their team, we teased out each of the lodge's USPs. We combined this insight with our knowledge of what would appeal to the different demographics. The resulting copy really paints a picture of why the lodge is so special and unique. Furthermore, the website content is optimised for search engines.
As part of the marketing push, the lodge also needed flyers and postcards to hand out. The postcards we designed were not only eye-catching but succinctly summarised why you should visit Hara Langano.