I was driving through the New Forest a while ago, and spotted this van.
I can see that this company can be found on Google, Yell, Facebook and Instagram. Great, what fantastic marketing, surely?
Well not really, they say where they can be found, but are missing the two biggest points, who are they, and what do they do?
The back and side of their van has no logo or identifying information. Maybe it is elsewhere, but if I can’t see it, it may as well not be there.
Surely you wouldn’t do this? Well, many people do, way more than you’d think.
People often miss the basics and start talking about specifics, whether that is in person, websites, or printed literature. These start to confuse the potential customer who, without content, gets a little confused.
What you need to do is, take a step back, and look at your marketing with ‘fresh eyes’. Assume that your potential customers know absolutely nothing about you, and follow these steps.
- Tell them who you are
- Tell them what you do
- Guide them to the next step
Keep it simple, concise, and clear.
Yes, you can, of course, give them reasons to use you, sell your products or services etc, but make sure you follow these rules.
Think carefully about the third step. Do you want them to phone you up? Go to another page on your website? Ask a question?
“What do you do then?”
“I offer fantastic value for money and strive to make my customers happy. We offer free quotes, don’t tie people into contracts, and keep everything simple”
That’s great, but they’ve missed the important bit… “I’m David, and I’m an accountant based in Bournemouth”.
Just make sure you get to the point.
Oh, and if you have social media icons, they are useless if people can’t follow them.
We are Webbed Feet, we are a web agency