So you speak to Internet boffins at networking meetings, and they say to ditch your old-fashioned ways and stick to online marketing.
They want you to write blogs, send out email campaigns, and spend hours thinking of things to say on social networks. Plus of course, you need to keep it interesting.
But it’s hard to think about what to write, and of course it will take far too much time to do all of these things, right?
Well yes, if you do them all individually, but if you’re clever and know what you’re doing you can do two, three or four things all at once.
Does this sound too good to be true? Well take our blog articles for example, I write and post them to our website, but the clever part is some articles I tweak so that they rank higher in Google, and then I send out a teaser on our email newsletters with a link back to our blog. I also take the web address of the blog article, and post it on Facebook, Twitter, Google+, LinkedIn and sometimes a few other places. All of this can be done, on a good day, in 30 minutes.
So with a small investment of time, spent wisely, I can market our Salisbury-based web design agency to literally thousands of people, all because I have learnt how to do several things at once.
But does all of this work? Well absolutely! For starters you’re on our website and reading this article!
Truth be told, I’d go as far as to say that, with the exception of traditional word-of-mouth, our online marketing strategy is the best form of marketing that we do. Furthermore, I don’t believe for one minute it is limited to web designers, but the techniques are easily transferred to any industry. Everywhere I go I hear nothing but positive comments about these articles, and frequently get comments such as “you’re everywhere on the Internet” – marketing works!
So if this has sparked your interest, and you’d like to know how to do two things at once, and want some guidance of what you can write to help market your business, then get in touch with one of the Webbed Feet UK team, and we’ll be more than happy to help.
Have a very merry Christmas and a happy new year.